«NOCA stands for (Not Only Contemporary Art), we are an Art Platform. We cover various fields, from the publishing of books and works, to the advice of collections, assistance to artists or the curation and management of projects. Santander.
Surprise Series
What makes you “fall in love” with one work of art but not with another? This question has no doubt occurred to many people throughout history. More often than not we do not look for a work of art, but rather the work of art looks for us. You walk past, you observe, a knowing smile is drawn on your lips; it has captured you. If you are at an art fair, your feet will take you back to it and other pictures will remind you of it: it is now the master of your subconscious. Finally, if you can afford it, you start to think about buying it, you take photos of it, you look at it time and again, and in the end it is yours. Or at least that’s what you think.»
